Elevate Your Merch Table IQ

Learn how table location, signage, lighting, and flow can massively increase sales and revenue, or kill them altogether.

Trade Bundles of Joy for $$$

Nothing makes the Artist and fan happier than a great merch bundle. Your fans already want to buy everything. Master this... and they will.

Don't Blow The Basics

You'll learn how to easily manage the boring stuff like fit, fabric, colors, and inventory so you can focus on your music, your fans, and cashflow.

Meet Your Course Creator...

Hi there! I'm Paul Secord, aka Nashville Road Coach, and I've been in your shoes. I understand the challenges of Tour life and making ends meet as a full time artist. Join me as I share over 15 years of experience and guide you to Merch table success. I'm excited to help you reach every fan, and unlock the explosive potential of your merch table. Let's make every performance count!

"Merch That Moves" Launch Special: $97  ✅ Complete 8-Module System with Videos and Handbook ✅ 5 Exclusive Bonuses ($297 value) ✅ Lifetime Access ✅ 30-Day Money-Back Guarantee

Tap Into the Revenue Stream That's Right In Front of You! You don't need a bigger fanbase or better music. You need better Merch strategy. Some direction. Some guidance on how to make that Merch table the center of attention after every gig. Your fans are already in. They're already emotionally connected. They already want to support you. Your job is to make it easy for them! Merch That Moves will show you, step by step, how to give your fans exactly what they want.... a way to take your amazing concert experience home with them.  Whether you've got boxes of unsold merch or you're starting from scratch and want to get it right the first time, this course will show you exactly how to create and sell merchandise your fans can't wait to own.  How much does it cost?  Let's just say that you can sell 3 T-shirts and pretty much cover it! There is nothing to lose. Everything to gain. And I guarantee it. Say goodbye to being broke after every gig.  Say hello to Merch That Moves.

Course Curriculum

9 Chapters · 16 Lessons

  1. 1

    Introduction & Bonuses - Merch That Moves

    1. (Included in full purchase)

      Welcome, Overview, and Bonuses!

    2. (Included in full purchase)

      Merch That Moves Handbook PDF

    3. (Included in full purchase)

      Bonus 1: 8 Week Merch Mastery Calendar

    4. (Included in full purchase)

      Bonus 2: Gig Recap and Merch Tracker

    5. (Included in full purchase)

      Bonus 3: Implementation Checklist

    6. (Included in full purchase)

      Bonus 4: Design Brief Templates

    7. (Included in full purchase)

      Bonus 5: Pricing Matrix Calculator

    8. (Included in full purchase)

      Nashville Road Rulebook

  2. 2

    Module 1: Design That Sells

    1. (Included in full purchase)

      Module 1_ Design That Sells

  3. 3

    Module 2: Table Talk

    1. (Included in full purchase)

      Module 2_ Table Talk- Placement _ Setup

  4. 4

    Module 3: The Merch Moment

    1. (Included in full purchase)

      Module 3_ The Merch Moment

  5. 5

    Module 4: The Psychology of Pricing

    1. (Included in full purchase)

      Module 4_ The Psychology of Pricing

  6. 6

    Module 5: Know Your People

    1. (Included in full purchase)

      Module 5_ Know Your People

  7. 7

    Module 6: Create The Hype

    1. (Included in full purchase)

      Module 6_ Create The Hype

  8. 8

    Module 7: Don't Blow The Basics

    1. (Included in full purchase)

      Module 7_ Don-t Blow The Basics

  9. 9

    Module 8: From Transaction to Connection

    1. (Included in full purchase)

      Module 8_ From Transaction to Connection

What Artists Are Saying

Discover how "Merch That Moves" is transforming the impact and income of Artists just like you.

”
"Paul’s training has helped me move more product than ever before! His course will revolutionize your merch sales."
Stephen

Solo Artist - Flint, MI

”
“Paul Secord’s Merch That Moves course completely transformed the way I approach merchandise. In just 60 days, I went from guessing at what would work to having a clear strategy, and my sales have skyrocketed. My Merch sales have jumped from an average of $2400 a month to well over $4000 with entire runs selling out in days instead of months."
Tameka R.

Solo  Artist - Port Charlotte, FL

”
"When we first met Paul, we were selling a couple of shirts and a handful of CD’s per concert. We’d average around $150 in merch sales. After his course and coaching, we can’t keep merch on the table! In fact, we brought in $3,000 in merch sales just this past weekend! Let me put it this way… I have our merch provider as a favorite on my phone's contact list."
Josh S.

Group Artist - Cookeville, TN

”
Before we began working with Paul, our average Merch sales ranged from $50-$200. If we made $200, we were crushing it. Well, we were wrong! We just didn’t know. Since implementing  what Paul taught us and fine tuning it over the last year, our Merch table now generates anywhere from $700-$1500 PER DATE. I honestly thank God for bringing Paul our way." 
Tony

Artist/Group Owner - Ashville, NC

Ready to 2x, 5x, or even 10x Your Merch Sales?

Take the next step toward true Artistic freedom. Enroll now to turn your Merch table into a cash generating, fan connecting machine that can support your dream, reach more people, and even pay for your next album.

$97.00

Click Here for Instant Access